i.
Pre-book by 10 days — not last-minute.
Tier 2 cities often have 2–5 branded properties total. A wedding, a conference, or a state event books them out fast. If you turn up two days before, you’ll end up at an unknown property. Most clients learn this the hard way.
Indore: Marriott, Effotel. Lucknow: Taj, Hyatt. Bhopal: Courtyard, Jehan Numa. Nashik: Express Inn, Vits.